Fans are the central and most important asset for clubs, as most of the clubs' campaigns and measures are aimed at them and the clubs' revenue is therefore largely directly dependent on the fans. It is therefore essential for clubs to know their most important target group in order to serve them perfectly. But where does the "fan journey" begin, how does a person become a fan? SLC Management has addressed this issue and surveyed Bundesliga fans in Germany's only representative panel with registered participants.

Tags: #INSTANTINSIGHTS, Bundesliga, Clubs, Fans, Identification, Madeja, RoadtoFan, SLC Management, Stadium

"Because a like doesn't make you popular"

• Study reveals parameters for economic success and popularity of a club
• High budget and sporting success not necessarily responsible for popularity
• Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment

Tags: Bundesliga, Club Management, fan needs, Fans, Infrastructure management, Madeja, Popularity, popularity study, Popularity-DNA, research, SLC Management, Study

Tracking the DNA - popularity from a unique perspective

• Which Bundesliga soccer club is the most popular and why?
• What makes a club popular in the first place?
• How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?

Tags: Bundesliga, Club Management, Fan Experience, fan needs, Fans, Information Management, Madeja, Popularity, Popularity-DNA, research, SLC Management, Study

Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.

Tags: Bundesliga, Club Management, Fan Experience, fan needs, Fans, Information Management, Madeja, Popularity, Popularity-DNA, research, SLC Management, Study

The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.

Tags: Beliebtheitsstudie, Bundesliga, Clubmanagement, Fans, Information Management, Madeja, Market research, Popularity, Popularity-DNA, SLC Management, Study

For more than 10 years SLC Management has been investigating fan opinions regarding the German national team on various topics from a sporting and economic point of view. The most recent survey focuses on the image of the national team and the identification of the fans with it. The reason for the latest survey was the recently less satisfactory performances and results as well as the media criticism around the national team.

Tags: DFB, Fans, FAZ, Frankfurter Allgemeine Zeitung, Madeja, National Team, SLC Management

For more than 10 years, SLC Management has been investigating fan opinions regarding the German national team on various topics from a sporting and business perspective. The most recent survey focuses on the image of the national team and the fans' identification with it. The survey was prompted by the recent less than satisfactory performances and results, as well as the media criticism surrounding the actions and appearance of the DFB's responsible protagonists.

Tags: Data Intelligence, DFB, Face-based Monitoring, Fans, FAZ, German National Team, Madeja, newspaper, SLC Management, Trend

In a representative survey, we asked more than 5,000 Bundesliga fans about spectators at major events and the start of European club competitions, among other things. In Germany, all major events are prohibited until at least August 31. According to the decision of the Federal Government on June 17, events where contact tracking and compliance with hygiene regulations is not possible should not even take place until at least the end of October 2020. For this reason, the German professional leagues are currently working on concepts that should enable spectators to return soon.

Tags: Bundesliga, Corona, Covid-19, Data Intelligence, Events, Fans, Infrastructure, Management-Informations-System, research, soccer, Stadium

The topic of sustainability and climate protection is also becoming increasingly prominent in the Bundesliga. As the exclusive Data Intelligence Partner of Stadionwelt, SLC Management surveyed more than 5,000 fans on the topic of climate protection in the Bundesliga as part of the Stadionwelt theme series "Sustainable Resource Management".

Tags: Bundesliga, Data Intelligence, Deutsche Fußball Liga, DFL, Fact-based Monitoring, Fans, Madeja, science, SLC Management, Sportbusiness, Sports-Eco-System

The DFL plans to resume play as early as May. We asked for the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5065 fans and customers of the clubs and were able to record exciting results with high agreement rates.

Tags: Bundesliga, Club Management, DFL, Fact-based Monitoring, fan needs, Fans, Madeja, research, SLC Management, Sportbusiness, Sports-Eco-System, Sportsbusiness

In order to cope with the Corona crisis, the German Football League (DFL) has put together a package of measures and announced several resolutions, most of which relate to the further procedure and the resumption of play. SLC Management provided representative opinion data of the fans at short notice - to be read in the stadium world, among others.

Tags: Bundesliga, DFL, Fact-based Monitoring, fan needs, Fans, Madeja, research, science, SLC Management, Soccer in Germany, Sportbusiness, Sports-Eco-System, Sportsbusiness

Der FC Bayern war in der letzten Saison nicht nur auf dem Platz erfolgreich. Neben dem Deutschen Meistertitel sicherten sich die Münchner auch den Titel als „Meister“ des Bundesliga-Barometers. In der 16. Auflage des Bundesliga-Barometers setzte sich der Rekordmeister mit der Gesamtnote 1,97 zum bereits 8. Mal an die Spitze des Rankings.

Tags: Bundesliga, Bundesliga-Barometer, Fans, FC Bayern München, Madeja, Rummenigge, Servicequalität, SLC Management, SPORT BILD, Sportsbusiness, TÜVRheinland

Nach dem Ausscheidend der deutschen Nationalmannschaft in der Vorrunde bei der WM in Russland diskutiert ganz Deutschland über die Gründe und die notwendigen Konsequenzen aus dem schlechtesten Abschneiden aller Zeiten bei einer Fußball-Weltmeisterschaft. Als führendes Marktforschungs- und Beratungsunternehmen im Sport hat SLC Management eine umfangreiche Untersuchung angestellt.

Tags: Fans, Madeja, Marktforschung, Nationalmannschaft, SLC Management, WM2018

Die Thomas Sabo Ice Tigers konnten in der letzten Saison nicht nur sportliche Akzente setzen, sondern auch abseits des Eis überzeugen. Die Nürnberger konnten sich erstmals den "Meistertitel" des Eishockey-Barometers sichern und das mit der Traumnote von 1,99!

Tags: DEL, Eishockey News, Eishockey-Barometer, Fans, Kundenzufriedenheit, Madeja, Servicequalität, SLC Management, Thomas Sabo Ice Tigers, TÜVRheinland

Der FC Bayern war in der letzten Saison nicht nur auf dem Platz erfolgreich. Neben dem 27. Deutschen Meistertitel, sicherten sich die Münchner auch zum 6. Mal den Titel als „Meister“ des Bundesliga-Barometers. Wie auch auf dem Rasen verteidigte der FC Bayern München mit einer Gesamtnote von 1,98 seinen Titel. Zum ersten Mal erhielt ein Club innerhalb von fünf Jahren viermal eine „Einser Note“.

Tags: Bundesliga, Bundesliga-Barometer, Fans, FC Bayern München, Kundenzufriedenheit, Madeja, Rummenigge, Servicequalität, SLC Management, SPORT BILD, TÜVRheinland