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DECODING THE #POPULARITYDNA - POPULARITY STUDY FOR THE BUNDESLIGA 2023
"Because a like doesn't make you popular"
- Study reveals parameters for economic success and popularity of a club
- High budget and sporting success not necessarily responsible for popularity
- Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment
DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA
Tracking the DNA - popularity from a unique perspective
- Which Bundesliga soccer club is the most popular and why?
- What makes a club popular in the first place?
- How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
DECODING THE #POPULARITYDNA - POPULARITY STUDY 2021 ON THE SOCCER BUNDESLIGA
Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.
Mehr...DECODING THE #POPULARITYDNA - 2020 BUNDESLIGA POPULARITY STUDY
The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.
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