The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.

For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:

After the success of the previous editions with publications, among others, in the Handelsblatt and the FAZ, this year the 8th edition of the only meta-study was created, which dynamically decodes the popularity DNA of the Bundesliga clubs in 18 criteria every year and thus reveals the adjusting screws of popularity.

We define the term "popularity" in detail with a unique approach of market orientation. In a pretest, 6,650 soccer fans throughout Germany were asked in a representative way how popularity is composed from the fan and customer perspective and which criteria are relevant for assessing the popularity of a club. Consequently, these became the subject of this study.

The result is a holistic analysis of the construct of popularity that is relevant for the entire soccer market. Interpretations, background information and recommendations for action offer starting points for communication and marketing measures as well as controlling of the investment or commitment in the Bundesliga.

Find out more in our Insight Store!

For more information please contact

Jens Jaschinski

Director Consultancy

E-Mail: jaschinski@slc-ag.com

Fon: +49 (0) 911 - 54 81 830