CURRENT AFFAIRS & CASES
Current company information at a glance.
In this overview we keep you informed about our current projects, activities and more.
"The role reversal - this is the German EURO mood " // SLC Insights in the FAZ
In less than 4 months, the UEFA EURO 2024 starts in Germany. However, a recent representative survey of 6,159 soccer fans conducted by SLC Management shows that for German fans, the success of the EURO is no longer inextricably linked to the success of the German national team. The results of this study, which reveals a slightly different perspective on the mood in Germany for the European Championships, were picked up and published by the "Frankfurt Allgemeine Zeitung" newspaper.
Mehr...SLC data on the World Cup in Qatar published in FAZ
The World Cup in Qatar starts this Sunday, but there doesn't seem to be any real World Cup atmosphere yet, because the focus is on many other topics, just not on the sporting aspect. But what does the actual target group at a World Cup, namely the German soccer fans, really think about the World Cup in Qatar?
SLC survey on "Equal Pay" provides new foundations and insights for German women's soccer
After the successful European Women's Football Championship, the future of women's soccer continues to be debated. Here, two topics in particular are mentioned again and again, "Equal Pay" and "Equal Play". Through SLC's survey on exactly these two topics, there is important new data that can be used as a basis for assessing women's soccer. 5284 people, who are fans, customers and interested parties of the men's Bundesliga, participated in this survey, which was published exclusively in the "Frankfurter Allgemeine Zeitung" and made high media waves.
Mehr...SLC data on DFB's "Die Mannschaft" brand claim makes big media waves
Since the claim was introduced in 2015, SLC Management has been investigating its acceptance with representative surveys of around 5,300 supporters and customers of the German Soccer League. The publication of the progress study with comments by Prof. Dr. Alfons Madeja in the "Frankfurter Allgemeine Zeitung" newspaper is making big waves in the media throughout Germany. Madeja concludes from the representative surveys that "Die Mannschaft" must be regarded as a "failure" according to objective criteria.
Mehr...Image survey of the national team by SLC Management receives media attention
For more than 10 years SLC Management has been investigating fan opinions regarding the German national team on various topics from a sporting and economic point of view. The most recent survey focuses on the image of the national team and the identification of the fans with it. The reason for the latest survey was the recently less satisfactory performances and results as well as the media criticism around the national team.
Mehr...Image study of the national team by SLC Management enjoys media attention
For more than 10 years, SLC Management has been investigating fan opinions regarding the German national team on various topics from a sporting and business perspective. The most recent survey focuses on the image of the national team and the fans' identification with it. The survey was prompted by the recent less than satisfactory performances and results, as well as the media criticism surrounding the actions and appearance of the DFB's responsible protagonists.
Mehr..."Was die Fans wollen: Fußball statt Helene Fischer"
Fast mehr als das sportliche Geschehen auf dem Platz stand nach dem DFB-Pokal Finale Ende Mai der Auftritt von Helene Fischer im Mittelpunkt. Die Halbzeit-Show der Sängerin löste tagelange Diskussionen über fortschreitende Kommerzialisierung im Fußball, Sport-Großereignisse und die Bedürfnisse der Fußball-Fans aus. Zu diesen Themen äußerte sich nun Prof. Dr. Madeja, Geschäftsführer von SLC Management, im Gespräch mit Michael Horeni von der Frankfurter Allgemeinen Zeitung (FAZ).
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