CURRENT AFFAIRS & CASES
Current company information at a glance.
In this overview we keep you informed about our current projects, activities and more.
SLC collects data on the DFL Supercup
In the only representative Bundesliga panel with registered participants, SLC Management surveyed and generated the relevant insights on the acceptance of the DFL Super Cup, the interest of fans and the recognition of sponsors who use the advertising space surrounding this competition. (n=5.217)
Mehr..."THE FUTURE OF PROFESSIONAL FOOTBALL": HOW FANS EVALUATE THE WORK OF THE DFL TASKFORCE
Back in 2017, Prof. Dr. Alfons Madeja - founder of the Bundesliga Barometer and Managing Director of SLC Management (SLC) - was the initiator of the Bundesliga Future Summit together with partners TÜV Rheinland (host partner) and Sport Bild (media partner) - Europe's highest-circulation sports magazine. The invitation was taken up by big names from the world of sport such as Karl-Heinz Rummenigge and Dr. Reinhard Rauball (see picture), as well as representatives from business, politics and media, to discuss forward-looking topics relating to the Bundesliga. While Professor Madeja and the SLC positioned themselves early on as trendsetters with a far-sighted view, the scenario of a global virus paralyzing the Bundesliga and the world of sports was not part of the discussion at the time.
Mehr...Climate protection and sustainability in the Bundesliga
The topic of sustainability and climate protection is also becoming increasingly prominent in the Bundesliga. As the exclusive Data Intelligence Partner of Stadionwelt, SLC Management surveyed more than 5,000 fans on the topic of climate protection in the Bundesliga as part of the Stadionwelt theme series "Sustainable Resource Management".
Mehr...#Instantinsights on the Re-Start of the Bundesliga
After an interruption of about eight weeks due to the Corona crisis, the Bundesliga will resume play on Saturday. But what do the fans think about the re-start? What do the fans think of the date set? How do the fans view the equal opportunities between the clubs? We asked the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5,230 fans and customers of the clubs about these and other questions concerning the re-start and received exciting results.
Mehr...SLC Managing Director Professor Madeja as an expert guest at Check24 Doppelpass at SPORT1
Last Sunday, May 3rd, SLC Management in the person of Managing Director Prof. Dr. Alfons Madeja was a guest at Germany's most famous soccer talk show, the Check24 Doppelpass on Sport1. Among other things, the current situation in the Bundesliga and a possible re-start were discussed.
Mehr...#Instantinsights on the resumption of play from the perspective of Bundesliga fans
The DFL plans to resume play as early as May. We asked for the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5065 fans and customers of the clubs and were able to record exciting results with high agreement rates.
Mehr...#InstantInsights on DFL resolutions to overcome the Corona crisis
In order to cope with the Corona crisis, the German Football League (DFL) has put together a package of measures and announced several resolutions, most of which relate to the further procedure and the resumption of play. SLC Management provided representative opinion data of the fans at short notice - to be read in the stadium world, among others.
Mehr...DFL & Bundesliga - New Year reception #Anstoss2020
This annual kick-off event to start the new year for German professional football grew to become a tradition: On the 14th of January 2020, the German Football League (DFL) invited selected guests to its New Year's reception for the 13th time under the motto #Anstoss2020. Among those special guests from the inner circle of the German football business: SLC Management.
Mehr...DFL beteiligt sich an Start-Up - SLC-Geschäftsführer Maximilian Madeja im Interview mit Handelsblatt
Zum ersten Mal beteiligt sich die Deutsche Fußball Liga GmbH (DFL) an einem Start-Up Unternehmen. Wegen seiner Rolle als Geschäftsführer bei der SLC Management, aufgrund seiner langjährigen Erfahrung im Sportbusiness und in der Zusammenarbeit mit Clubs und Verbänden national wie international, gilt Maximilian Madeja als Experte für Daten und Technologien und wurde deshalb im Interview zur Entscheidung der DFL befragt.
DFL stellt globale Wachstumsstrategie vor
Die DFL treibt die Internationalisierung weiter voran und entwickelt dafür eine globale Wachstumsstrategie. Die internationalen Vertriebs- und Marketing-Aktivitäten bündelt die DFL zukünftig in der "Bundesliga International GmbH". Dabei werden weitere Auslandsbüros eröffnet und ein „Legends Network“ gebildet, in dem ehemalige Bundesligastars als Markenbotschafter im Ausland agieren sollen. Die deutschen Fans befürworten diese Entwicklung.
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