Current company information at a glance.

In this overview we keep you informed about our current projects, activities and more.

SLC short study on sustainability in the Bundesliga: "Insights for assessing the sustainability of clubs"

  • How do the Bundesliga clubs' commitments to sustainability differ?
  • What type of sustainable commitment is most important to fans?
  • How do fans rate the clubs' commitments?

MUST-HAVE progress study for jersey sleeve sponsors! The jersey sleeve study Ed.7 by SLC - now available in the Insight Store!

The 7th edition of the Shirt Sleeve Study by SLC provides clubs and sponsors with valuable insights into how to make the most of the potential of shirt sleeve sponsorship. The generally high and constant acceptance of sponsorship, the low disruption factor among fans and the influence of sponsors' involvement on fans' purchasing behavior are just some of the many key findings of this study. These and many other findings of the study support jersey sleeve sponsors or companies that would like to become jersey sleeve sponsors in making the right decision regarding the right commitment and optimal activation.


An economic factor with potential: The SLC study on the regional economic effects for Rot-Weiss Essen

"The club is a major economic factor for the city of Essen with potential for a further significant increase" - that was the quintessence of the study by SLC Management on the regional economic effects for Rot-Weiss Essen (RWE). Alfons Madeja (Managing Director of SLC Management) together with Marcus Uhlig (CEO of RWE) presented the remarkable results of the study at a press conference in the stadium on Hafenstraße. The study revealed that Rot-Weiss Essen, as a third division club, currently generates more than 48 million euros in regional economic effects for Essen and the region every year.



"Because a like doesn't make you popular"

  • Study reveals parameters for economic success and popularity of a club
  • High budget and sporting success not necessarily responsible for popularity
  • Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment

More than just soccer: the SLC study on regional economic effects for Preussen Münster

"Preussen and Münster that fits" - That was the quintessence of the study by SLC Management on the regional economic effects for Preussen Münster (SCP).

On May 24, 2023, SLC Management together with Preussen Münster presented the remarkable study results in a press conference above the rooftops of Münster. The study showed that Preussen Münster, as a regional league (4th league) club, generates more than 25 million euros annually in regional economic effects for Münster and the region.



Tracking the DNA - popularity from a unique perspective

The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.
For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:
  • Which Bundesliga soccer club is the most popular and why?
  • What makes a club popular in the first place?
  • How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?

MUST-HAVE study for jersey sleeve sponsors! - The jersey sleeve study by SLC is available now!

Since the 2017/18 season, all clubs in the Bundesliga and 2nd Bundesliga have been allowed to independently market the advertising space on the left sleeve of their jerseys and present it during Bundesliga matches. As this marketing product was a novelty for all stakeholders at the time and it is still a marketing space that has not been fully explored today, this empirical study and qualitative analysis aims to assess the benefits and impact of the engagement on the target group in order to better understand the associated new lucrative opportunities and potential for clubs and sponsors.


#INSTANTINSIGHTS - Sponsorship Check: Sponsorship Models and Industry Analysis from the Fan Perspective

Since the beginning of sponsorship, the motivation for companies that opt for this type of marketing has been sales. On the way to said goal, however, there are different approaches and strategies, which are also accepted differently by the fans. Since fans are usually the main target group of sponsors, the view and acceptance of fans is of high importance for the success of a sponsorship engagement. Therefore, SLC surveyed the fans of the German Football League "Bundesliga" on this topic. (n=5,218)


Advantage through value studies: Always one step ahead with the sustainability study and the expert opinion on regional economic effects

Based on these challenges for professional clubs, SLC Management GmbH, under the scientific direction of Prof. Dr. Alfons Madeja, has launched the #WerteStudien initiative in order to be able to offer you customized analyses and solutions around the topic of "values" of professional clubs within a very short time.

Two focus topics have emerged due to current relevance: An expert opinion on regional economic effects and an individual study on sustainability.


STUDY: Fan Return to Stadiums - On the Way to Normality?

Slowly but surely, Bundesliga stadiums are filling up again. After a long period of ghost games, followed by a cautious, gradual return of fans to the stadium, capacity is now being increased again immensely in many places, or capacity restrictions are even being lifted completely. Uniform admission regulations? Not a chance! That's why SLC Management initiated and designed a study right at the start of the pandemic to examine fan attitudes on the subject of a safe return to stadiums. After all, fans are the ultimate target group of concepts under discussion, are affected by measures and are essential for the potential utilization of permitted capacities.


Regional economic study for Fortuna Düsseldorf was a complete success

Gemeinsam mit Fortuna Düsseldorf und Oberbürgermeister Dr. Stephan Keller präsentierte SLC Management am 15.10.2021 der Öffentlichkeit die Ergebnisse der Regionalökonomischen Studie.



Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.


Stadium visit under COVID conditions: Continuous study

A return of fans and spectators to soccer stadiums and, in particular, the conditions associated with it are the subject of repeated and heated discussions. Together with its data intelligence partner Stadionwelt, SLC Management has investigated the attitude of fans towards this topic. After all, they are the ultimate target group of discussed concepts, affected by measures and essential for a potential exhaustion of permitted capacities.



The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.


Stadium-Experience 2020 #FutureOfStadiumExperience

Stadionwelt has comprehensively processed the values collected and analyzed by Data Intelligence Partner SLC Management in a representative survey of more than 5,000 Bundesliga interested parties. In addition to satisfaction with the visit to the stadium, the study highlights various sub-aspects.

The current situation caused by the corona virus also plays a special role in the study. Various topics are examined in detail and provide valuable recommendations for strategic and operational club and venue management.


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