Digital offerings and communication channels have become a core element of the relationship between clubs and their fans. While fan interaction once primarily took place at the stadium or arena on matchdays, today many supporters expect clubs to engage with them through professional, up-to-date, and compelling digital experiences throughout the year. For the first time, the SLC study examines how more than 13,800 sports fans across Germany, Austria, and Switzerland perceive, use, and evaluate their clubs' digital offerings. In addition, German respondents are analyzed separately across the DFL (football), DEL (ice hockey), HBL (handball), and BBL (basketball) leagues.

Tags: #INSTANTINSIGHTS, Austria, BBL, Communication, DEL, DFL, Digital Fan Engagement, Digitization, Fan Engagement, HBL, research, Study, Switzerland

SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP^©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.

Tags: Advertising Value, Brand, Brand Communication, Communication, controlling, CUJU, Impact measurement, media, MEVAP, Reach