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Cash or card? - The views of Germany's four major sports leagues - Exclusive SLC survey on payment in stadiums/arenas
Dienstag, Juli 5, 2022
Which payment methods do visitors to stadiums and arenas prefer? How satisfied are they with the options on offer? And how much do fans spend on average when attending a home game? SLC Management, together with Stadionwelt as part of the data intelligence partnership, got to the bottom of these questions.
After all, knowing how the customer would like to pay or how the customer assesses the price-performance ratio of the offer is essential in order to be able to offer the fan or customer the best possible stadium experience and thus also to increase their willingness to pay and at the same time the revenue on the club side. Whether for clubs or service providers in the area of payment, SLC will be happy to advise you with fact-based, individual strategies and concepts.
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