CURRENT AFFAIRS & CASES
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In this overview we keep you informed about our current projects, activities and more.
SLC short study "EURO Barometer" at a new high: Insights on the anticipation of the UEFA EURO 2024
- Anticipation for the home EURO has risen steadily since October
- The home EURO as an opportunity to meet up with friends
- Semi-final: Around a third of fans trust the DFB team to make it
UEFA EURO 2024 begins in 30 days, an event that soccer fans throughout Germany and Europe are eagerly awaiting. Despite mixed expectations regarding the sporting performance of the German national team, the current "EURO Barometer", the latest study by SLC Management, shows that the general mood and anticipation for the tournament are remarkably high
Mehr..."The role reversal - this is the German EURO mood " // SLC Insights in the FAZ
In less than 4 months, the UEFA EURO 2024 starts in Germany. However, a recent representative survey of 6,159 soccer fans conducted by SLC Management shows that for German fans, the success of the EURO is no longer inextricably linked to the success of the German national team. The results of this study, which reveals a slightly different perspective on the mood in Germany for the European Championships, were picked up and published by the "Frankfurt Allgemeine Zeitung" newspaper.
Mehr...SLC Management cooperates with SGS INSTITUT FRESENIUS to optimize service quality and fan experience in sports, leisure, culture and entertainment
In a recent initiative, SLC Management and SGS INSTITUT FRESENIUS announced their collaboration to enhance and optimize the stadium visitor experience. This partnership combines the industry-leading expertise of both companies to meet and exceed fan expectations and needs. The combination of SLC's data-driven research and consultancy and SGS INSTITUT FRESENIUS' commitment to quality promises to take the fan experience to a new level.
Mehr...SLC survey on "Equal Pay" provides new foundations and insights for German women's soccer
After the successful European Women's Football Championship, the future of women's soccer continues to be debated. Here, two topics in particular are mentioned again and again, "Equal Pay" and "Equal Play". Through SLC's survey on exactly these two topics, there is important new data that can be used as a basis for assessing women's soccer. 5284 people, who are fans, customers and interested parties of the men's Bundesliga, participated in this survey, which was published exclusively in the "Frankfurter Allgemeine Zeitung" and made high media waves.
Mehr...SLC data on DFB's "Die Mannschaft" brand claim makes big media waves
Since the claim was introduced in 2015, SLC Management has been investigating its acceptance with representative surveys of around 5,300 supporters and customers of the German Soccer League. The publication of the progress study with comments by Prof. Dr. Alfons Madeja in the "Frankfurter Allgemeine Zeitung" newspaper is making big waves in the media throughout Germany. Madeja concludes from the representative surveys that "Die Mannschaft" must be regarded as a "failure" according to objective criteria.
Mehr...What the basis expects from the #DFB! - Survey results for the DFB national conference from the amateur soccer barometer
On the occasion of the upcoming "DFB-Bundestag" (DFB national conference) and the new elections of the future DFB leadership on March 11, SLC investigated developments and potentials in amateur soccer as well as expectations and main tasks for the future DFB leadership for the German Football Association. In addition to the expectations for the associations, the survey focused on the challenges and opportunities for the clubs in the future as well as their current situation after two years of pandemic. Around 8,000 people from amateur soccer took part in the three-part survey and formulated their demands on the world's largest sports association (more than 7 million members).
Mehr...#INSTANTINSIGHTS - Sponsorship Check: Sponsorship Models and Industry Analysis from the Fan Perspective
Since the beginning of sponsorship, the motivation for companies that opt for this type of marketing has been sales. On the way to said goal, however, there are different approaches and strategies, which are also accepted differently by the fans. Since fans are usually the main target group of sponsors, the view and acceptance of fans is of high importance for the success of a sponsorship engagement. Therefore, SLC surveyed the fans of the German Football League "Bundesliga" on this topic. (n=5,218)
Mehr...DECODING THE #POPULARITYDNA - 2020 BUNDESLIGA POPULARITY STUDY
The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.
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