SLC Management has decades of expertise in sponsorship from a wide variety of perspectives. It is hard to imagine sports sponsorship without the beverage industry and breweries. It therefore seems a "perfect fit" that Maximilian Madeja, Managing Director of SLC Management, was invited by the association "Die Freien Brauer" to the "FORUM Marketing" in mid-March to present new mechanisms and perspectives in sports sponsoring to the marketing and managing directors of the breweries.

Tags: Brewery, Databased, Madeja, Professionalization, SLC Management, Sponsoring, Sponsorship, sports business

Since the beginning of sponsorship, the motivation for companies that opt for this type of marketing has been sales. On the way to said goal, however, there are different approaches and strategies, which are also accepted differently by the fans. Since fans are usually the main target group of sponsors, the view and acceptance of fans is of high importance for the success of a sponsorship engagement. Therefore, SLC surveyed the fans of the German Football League "Bundesliga" on this topic. (n=5,218)

Tags: #INSTANTINSIGHTS, Bundesliga, Data, Industry Check, Madeja, Market research, Model Check, SLC Management, Sponsorship, Study