CURRENT AFFAIRS & CASES


Current company information at a glance.

In this overview we keep you informed about our current projects, activities and more.

10th anniversary: The popularity study on the Bundesliga 2024

Mittwoch, Dezember 11, 2024

The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.

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Tags: Borussia Dortmund, Bundesliga, Clubmanagement, Congress, fan needs, FC Bayern München, Madeja, Marketresearch, Popularity, popularity study, Popularity-DNA, SLC Management, SPORT BILD, SPORT MARKE MEDIEN, Vfb Stuttgart

SLC data on the World Cup in Qatar published in FAZ

Donnerstag, November 17, 2022

The World Cup in Qatar starts this Sunday, but there doesn't seem to be any real World Cup atmosphere yet, because the focus is on many other topics, just not on the sporting aspect. But what does the actual target group at a World Cup, namely the German soccer fans, really think about the World Cup in Qatar?

SLC Management has taken on exactly this task and put this question under the microscope. Over 5600 people, who are fans, customers and those interested in soccer, took part in this survey. The results of the study, which show a different perspective on the interest in the World Cup, were taken up and published by the "Frankfurter Allgemeine Zeitung".
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Tags: FAZ, Footballfans, Madeja, Marketresearch, Nationalteam, Qatar, SLC Management, WM2022

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