The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.

Tags: Borussia Dortmund, Bundesliga, Clubmanagement, Congress, fan needs, FC Bayern München, Madeja, Marketresearch, Popularity, popularity study, Popularity-DNA, SLC Management, SPORT BILD, SPORT MARKE MEDIEN, Vfb Stuttgart

"Because a like doesn't make you popular"

• Study reveals parameters for economic success and popularity of a club
• High budget and sporting success not necessarily responsible for popularity
• Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment

Tags: Bundesliga, Club Management, fan needs, Fans, Infrastructure management, Madeja, Popularity, popularity study, Popularity-DNA, research, SLC Management, Study