SLC Management accompanied the media communication around the CUJU app - an innovative complete solution for modern football training, talent development and scouting - in the Brazilian state of Santa Catarina over a period of twelve months and comprehensively analysed its media impact as part of the SLC Media Value Projection MEVAP^©. A global reach of 528.8 million impressions and an advertising value of €13.4 million were measured. As part of the project both the advertising value and the reach across print, TV, online and social media channels were recorded and analysed worldwide. The tonality of the reporting was also analysed and classified.

Tags: Advertising Value, Brand, Brand Communication, Communication, controlling, CUJU, Impact measurement, media, MEVAP, Reach

As the presenting partner of Sportplatzwelt LIVE, SLC Management once again gave the opening presentation entitled "The perfect match plan: Data & Best Practices as Key Players for Successful Club Management". From the financing of sports facilities and service quality certifications to digitalisation and sponsorship to member and employee surveys - the speakers took the congress participants on a journey through modern, fact-based club management, highlighting valuable opportunities.

Tags: Clubmanagement, Clubs, controlling, digitalization, employee survey, Feasibility, Feasibility study, Finances, Madeja, Needs analysis, Popular Sports, Pre-Controlling, SLC Management, Sponsoring, Sportplatzwelt, working atmosphere

As a presenting partner of the Sportplatzwelt LIVE Congress, SLC Management once again gave the opening presentation this year entitled "Infrastructure & Finance: Creating room for scope. From feasibility studies for infrastructure projects, regional economic effects of a club and pre-controlling/needs analyses for investment considerations and project plans to the topic of sponsoring - the speakers took the congress participants on a journey through modern, fact-based club management.

Tags: Clubmanagement, Clubs, controlling, Feasibility, Finances, Madeja, Needs analysis, Popular Sports, Pre-Controlling, Regional Economic Effects, SLC Management, Sportplatzwelt, Stadium

We are proud and excited to be partner of the 2022 report on the Bundesliga commercialization published by the prestigious sports business magazine SPONSORs. The study includes plenty of valuable insights into the sponsoring KPIs of Germany’s top tier.

SLC Management offers outstanding expertise along your sponsorship journey! We create concepts for both parties and measure the sustainable success through transparency and controlling.

Tags: Bundesliga, controlling, Fact-based consulting, partnership, SPIS, Sponsoring, SPONSORs