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Mobility as a sustainability factor - Exclusive SLC survey on the arrival and departure behavior of fans of the four major German sports leagues

Which means of transport are used and how often? Why are these used and not others? And what can clubs and venues do to make travel to and from the event more pleasant and sustainable for fans?

SLC got to the bottom of these questions in the unique, representative sports panels. The result is a detailed mobility analysis of the four major sports leagues with publication in the trade magazine Stadionwelt. A total of almost 10,000 fans and customers of the German professional leagues easyCredit Basketball Bundesliga (BBL), PENNY Deutsche Eishockey Liga (DEL), LIQUI MOLY Handball Bundesliga (HBL) and the 1st and 2nd Bundesliga in soccer were surveyed. For the study, online surveys were conducted in Germany's only representative sports panels with registered participants.

Specifically, the respondents were asked how they rated the transport situation at their respective clubs and leagues and how easily accessible the venues are by the respective means of transport. It was noticeable that the transport infrastructure at the clubs of the indoor sports was rated better in most areas than in the two soccer leagues. One reason for this is certainly the lower capacity of the venues, which means that there are significantly fewer people traveling around them.

Across-league, the accessibility of the venue by car was rated best with an average score of 1.87 - public transport options received a school grade of 2.13.

Finally, this also means that the car (combustion engine) is still the most frequently used means of transport for getting to and from the stadium, with 61.2% of fans across all leagues public transport comes in second place with 21.4%. Here, too, there is a major difference between the indoor leagues and soccer. While in the soccer leagues only just over half (53.2%) travel by car, in the indoor leagues the figure is between 63.5% (BBL and HBL) and 64.7% (DEL). These results provide important insights for the clubs, particularly from a sustainability perspective because the introduction of sustainability criteria for licensing has brought this topic even more into focus.
[Click on graphic to enlarge]

"The results provide indications of the general behavior of the respective fans. However, in order to draw the right conclusions for the respective club and its sustainability strategy, it is advisable to look at the individual results in detail, as they usually vary depending on the club and region," says Maximilian Madeja, Managing Director of SLC Management.
If you need more information about the study, contact us, we can provide the data individually for you.

Individual mobility analysis for you

If you would also like an individual mobility analysis or a sustainability study, this can be realized quickly and easily via our unique Bundesliga and Clubpanel. We can create a tailor-made sustainability concept for you, incorporating not only the extensive data material but also our many years of expertise from consulting in the sports and industry sector.

You are welcome to select a suitable appointment on our appointments page.

Publications of the study:

Link: Study on the arrival and departure behavior of fans - Stadionwelt

Download the PDF file: Fans' arrival/departure behavior

For more information, please contact us at any time

Jens Jaschinski

Director Consultancy,


Phone: +49 (0) 911 - 54 81 830

Importance of sustainability - The views of Germany's four major sports leagues - Exclusive SLC survey on sustainability

What are the clubs' fans' views on sustainability? What do you consider to be particularly important? What is the opinion on the sustainability strategy of the respective league? SLC Management got to the bottom of these questions in the unique representative sports panels. The result is a major comparison of leagues in terms of sustainability, with publications in the trade magazine Stadionwelt.


Cash or card? - The views of Germany's four major sports leagues - Exclusive SLC survey on payment in stadiums/arenas

Which payment methods do visitors to stadiums and arenas prefer? How satisfied are they with the options on offer? And how much do fans spend on average when attending a home game? SLC Management, together with Stadionwelt as part of the data intelligence partnership, got to the bottom of these questions.

After all, knowing how the customer would like to pay or how the customer assesses the price-performance ratio of the offer is essential in order to be able to offer the fan or customer the best possible stadium experience and thus also to increase their willingness to pay and at the same time the revenue on the club side. Whether for clubs or service providers in the area of payment, SLC will be happy to advise you with fact-based, individual strategies and concepts.

X-Factor #Hygiene - The exclusive SLC survey on hygiene in Bundesliga stadiums

As part of its data intelligence partnership with Stadionwelt, SLC Management took a close look at the status quo in terms of stadium hygiene at Bundesliga clubs. After all, a high level of customer satisfaction when visiting a stadium should be the top priority for all event organizers. In addition to hygiene measures, especially in times of the Corona pandemic, the availability and cleanliness of sanitary facilities also play a decisive role in terms of customer satisfaction.


Car beats public transport: The #study on transport infrastructure in the Bundesliga

As part of its data intelligence partnership with Stadionwelt, SLC Management took a close look at the Bundesliga's transport infrastructure for the second time for the current issue of Stadionwelt INSIDE 5/2021.


STUDY: Fan Return to Stadiums - On the Way to Normality?

Slowly but surely, Bundesliga stadiums are filling up again. After a long period of ghost games, followed by a cautious, gradual return of fans to the stadium, capacity is now being increased again immensely in many places, or capacity restrictions are even being lifted completely. Uniform admission regulations? Not a chance! That's why SLC Management initiated and designed a study right at the start of the pandemic to examine fan attitudes on the subject of a safe return to stadiums. After all, fans are the ultimate target group of concepts under discussion, are affected by measures and are essential for the potential utilization of permitted capacities.


eps ARENA SUMMIT 2021 | Round-Up SLC Forum "Corona and the consequences - Data Insights: Stadium attendance and fan experience today and tomorrow".

In around 20 forums with over 70 speakers, currently relevant pain topics of the industry were discussed and interesting and valuable thought-provoking impulses and insights for future projects were provided. Clearly, this year's industry meeting for the stadium and arena business focused on the all-dominant topic of the past months - the Corona pandemic and its short- and long-term consequences. SLC was also represented again together with Stadionwelt with its own forum on the topic of "Corona and the consequences - Data Insights".


Professional sponsorship management as a financing instrument

The topic of sponsorship - especially in sports - is no longer a novelty these days, but this does not mean that its potential is also being exploited accordingly by amateur and grassroots sports clubs. A contribution by Prof. Alfons Madeja and Maximilian Madeja from SLC Management.


Stadium visit under COVID conditions: Continuous study

A return of fans and spectators to soccer stadiums and, in particular, the conditions associated with it are the subject of repeated and heated discussions. Together with its data intelligence partner Stadionwelt, SLC Management has investigated the attitude of fans towards this topic. After all, they are the ultimate target group of discussed concepts, affected by measures and essential for a potential exhaustion of permitted capacities.


Image study of the national team by SLC Management enjoys media attention

For more than 10 years, SLC Management has been investigating fan opinions regarding the German national team on various topics from a sporting and business perspective. The most recent survey focuses on the image of the national team and the fans' identification with it. The survey was prompted by the recent less than satisfactory performances and results, as well as the media criticism surrounding the actions and appearance of the DFB's responsible protagonists.


SLC Management @ eps ARENA SUMMIT 20 Online-Congress

The eps ARENA SUMMIT 2020 will take place on November 18 and 19. do not take place as a face-to-face event as originally planned. An early online congress will show some highlights on November 18, 2020, and the third on-site event for the stadium and arena business will be postponed to March 23 and 24, 2021.


Fans advocate restricted return to the stadiums

In a representative survey, we asked more than 5,000 Bundesliga fans about spectators at major events and the start of European club competitions, among other things. In Germany, all major events are prohibited until at least August 31. According to the decision of the Federal Government on June 17, events where contact tracking and compliance with hygiene regulations is not possible should not even take place until at least the end of October 2020. For this reason, the German professional leagues are currently working on concepts that should enable spectators to return soon.


Marketing - especially important in the crisis

The current crisis holds great risks for many companies. In this respect, many companies are making cuts and pursuing a cost-cutting strategy. The question arises, however, whether the red pencil should also be applied to marketing, especially in view of the fact that attractiveness and marketing measures can save the survival and future of a company.


Climate protection and sustainability in the Bundesliga

The topic of sustainability and climate protection is also becoming increasingly prominent in the Bundesliga. As the exclusive Data Intelligence Partner of Stadionwelt, SLC Management surveyed more than 5,000 fans on the topic of climate protection in the Bundesliga as part of the Stadionwelt theme series "Sustainable Resource Management".


Brief study: Transport infrastructure in the #Bundesliga

SLC Management, as the exclusive Data-Intelligence-Partner of Stadionwelt, took a close look at the traffic infrastructure of the German Bundesliga for the current issue of Stadionwelt INSIDE 2/2020. For the fans, the match day does not begin, as is often assumed, with the kick-off and ends with the final whistle of the match, but starts with the arrival at the stadium and ends with the arrival at home.


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