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SLC short study on sustainability in the Bundesliga: "Insights for assessing the sustainability of clubs"

  • How do the Bundesliga clubs' commitments to sustainability differ?
  • What type of sustainable commitment is most important to fans?
  • How do fans rate the clubs' commitments?

Mobility as a sustainability factor - Exclusive SLC survey on the arrival and departure behavior of fans of the four major German sports leagues

Which means of transport are used and how often? Why are these used and not others? And what can clubs and venues do to make travel to and from the event more pleasant and sustainable for fans?

SLC got to the bottom of these questions in the unique, representative sports panels. The result is a detailed mobility analysis of the four major sports leagues with publication in the trade magazine Stadionwelt. A total of almost 10,000 fans and customers of the German professional leagues easyCredit Basketball Bundesliga (BBL), PENNY Deutsche Eishockey Liga (DEL), LIQUI MOLY Handball Bundesliga (HBL) and the 1st and 2nd Bundesliga in soccer were surveyed. For the study, online surveys were conducted in Germany's only representative sports panels with registered participants.

Specifically, the respondents were asked how they rated the transport situation at their respective clubs and leagues and how easily accessible the venues are by the respective means of transport. It was noticeable that the transport infrastructure at the clubs of the indoor sports was rated better in most areas than in the two soccer leagues. One reason for this is certainly the lower capacity of the venues, which means that there are significantly fewer people traveling around them.

Across-league, the accessibility of the venue by car was rated best with an average score of 1.87 - public transport options received a school grade of 2.13.

Finally, this also means that the car (combustion engine) is still the most frequently used means of transport for getting to and from the stadium, with 61.2% of fans across all leagues public transport comes in second place with 21.4%. Here, too, there is a major difference between the indoor leagues and soccer. While in the soccer leagues only just over half (53.2%) travel by car, in the indoor leagues the figure is between 63.5% (BBL and HBL) and 64.7% (DEL). These results provide important insights for the clubs, particularly from a sustainability perspective because the introduction of sustainability criteria for licensing has brought this topic even more into focus.
[Click on graphic to enlarge]

"The results provide indications of the general behavior of the respective fans. However, in order to draw the right conclusions for the respective club and its sustainability strategy, it is advisable to look at the individual results in detail, as they usually vary depending on the club and region," says Maximilian Madeja, Managing Director of SLC Management.
If you need more information about the study, contact us, we can provide the data individually for you.

Individual mobility analysis for you

If you would also like an individual mobility analysis or a sustainability study, this can be realized quickly and easily via our unique Bundesliga and Clubpanel. We can create a tailor-made sustainability concept for you, incorporating not only the extensive data material but also our many years of expertise from consulting in the sports and industry sector.

You are welcome to select a suitable appointment on our appointments page.

Publications of the study:

Link: Study on the arrival and departure behavior of fans - Stadionwelt

Download the PDF file: Fans' arrival/departure behavior

For more information, please contact us at any time

Jens Jaschinski

Director Consultancy,


Phone: +49 (0) 911 - 54 81 830

"Sustainability: an opportunity or just a compulsory discipline for the Bundesliga?" // SLC Management at the FanCommerce Forum 2023

The FanCommerce Forum is taking place for the second time as part of the Merchandising Messe Hamburg. Top decision-makers from sport and the industry meet to discuss the latest developments in merchandising & licensing, e-commerce and the sporting goods industry. SLC Management will also be represented with the slot "Sustainability: Opportunity or just a compulsory discipline for the Bundesliga?" and will present, among other things, the latest research results on the topic of merchandising in the Bundesliga.


Merchandising in sports - sustainability as an opportunity for the Bundesliga

Sustainability in the production and distribution of goods is gaining importance across various industries. In the world of sports, and specifically in merchandising, this issue is becoming increasingly relevant. A recent survey among Bundesliga fans sheds new light on the willingness to pay more for sustainable products. The results could inspire both clubs and fans.


Importance of sustainability - The views of Germany's four major sports leagues - Exclusive SLC survey on sustainability

What are the clubs' fans' views on sustainability? What do you consider to be particularly important? What is the opinion on the sustainability strategy of the respective league? SLC Management got to the bottom of these questions in the unique representative sports panels. The result is a major comparison of leagues in terms of sustainability, with publications in the trade magazine Stadionwelt.


Advantage through value studies: Always one step ahead with the sustainability study and the expert opinion on regional economic effects

Based on these challenges for professional clubs, SLC Management GmbH, under the scientific direction of Prof. Dr. Alfons Madeja, has launched the #WerteStudien initiative in order to be able to offer you customized analyses and solutions around the topic of "values" of professional clubs within a very short time.

Two focus topics have emerged due to current relevance: An expert opinion on regional economic effects and an individual study on sustainability.


Stadium-Experience 2020 #FutureOfStadiumExperience

Stadionwelt has comprehensively processed the values collected and analyzed by Data Intelligence Partner SLC Management in a representative survey of more than 5,000 Bundesliga interested parties. In addition to satisfaction with the visit to the stadium, the study highlights various sub-aspects.

The current situation caused by the corona virus also plays a special role in the study. Various topics are examined in detail and provide valuable recommendations for strategic and operational club and venue management.


Future requirements for infrastructure in stadiums and arenas

The requirements that need to be met arise from two perspectives: The first perspective concerns the laws and regulations that provide a mandatory framework. The second perspective concerns the needs and expectations of the visitor or fan.


Sustainable further developments in soccer business through Corona?

The crisis has awakened our thoughts in some areas, primarily in the understanding of values and expectations in the sports business. A first core point of the discussion, which has been carried through the crisis so far, is the development of transfer fees, players' salaries and commissions of players' agents, which is considered to be rampant.


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