CURRENT AFFAIRS & CASES
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In this overview we keep you informed about our current projects, activities and more.
THE BUNDESLIGA BAROMETER 2022/23 - BORUSSIA DORTMUND IN FIRST PLACE IN GERMANY'S MOST IMPORTANT BUNDESLIGA CUSTOMER SATISFACTION SURVEY
Runner-up in the league table - but champion with the fans: For the first time in 11 years, Borussia Dortmund is in first place in the Bundesliga Barometer - Germany's most important Bundesliga instrument for customer satisfaction and quality management.
"The fans rely on a neutral assessment. The Bundesliga Barometer, as the "voice of the fans, " is the tool to evaluate clubs. If the fan experience is first-class, this helps to make economic success more independent of sporting results." (Prof. Dr. Alfons Madeja, inventor of the Bundesliga-Barometer)
Already at the beginning of the digital age, the Bundesliga Barometer was implemented as an online survey tool by SLC Managing Director Maximilian Madeja. Thus, also on the 33rd and 34th matchday of the 2022/23 season, more than 5,600 fans were surveyed online about the satisfaction and quality management of their club. Borussia Dortmund landed in first place with an overall grade of 2.03, scoring particularly well in the "club" category (grade 1.44). FC Bayern München came in second with an overall score of 2.06. The record-breaking champions collected a lot of points, especially in the "club" category (1.44). The record champion scored particularly well in the "club image" (1.54) and "stadium" (1.85) categories. The two relegated teams FC Schalke 04 (grade 2.47) and Hertha BSC (grade 2.72) came in last
(Click on graphic to enlarge; the complete table download here)
Source/Read more in SPORT BILD No. 33/2023 "BVB doch noch Meister" (hier zum Download)
Online article about the Bundesliga Barometer: Große Bundesliga-Umfrage: Bei den Fans ist Dortmund doch noch Meister | Fußball | Sportbild.de
Online article about the coach ranking of the Bundesliga Barometer: Bundesliga: Riesige Überraschung! ER ist der beste Trainer der Liga | Fußball | Sportbild.de
Merchandising in sports - sustainability as an opportunity for the Bundesliga
Sustainability in the production and distribution of goods is gaining importance across various industries. In the world of sports, and specifically in merchandising, this issue is becoming increasingly relevant. A recent survey among Bundesliga fans sheds new light on the willingness to pay more for sustainable products. The results could inspire both clubs and fans.
Mehr...Importance of sustainability - The views of Germany's four major sports leagues - Exclusive SLC survey on sustainability
What are the clubs' fans' views on sustainability? What do you consider to be particularly important? What is the opinion on the sustainability strategy of the respective league? SLC Management got to the bottom of these questions in the unique representative sports panels. The result is a major comparison of leagues in terms of sustainability, with publications in the trade magazine Stadionwelt.
Mehr...The Perfect Matchday Experience // The Fan Experience Analysis by SLC Management
As part of the professional and sustainable development of professional clubs, the development of the club's infrastructure must be driven forward in addition to sports. Stadium operations play a special role here, because a professional club with its "stadium attendance" product is in constant competition with other leisure & entertainment offerings. Optimizing the stadium experience for fans is directly reflected in customer satisfaction and revenue potential, among other things. These potentials are outlined with the target group-oriented fan experience analysis by SLC, which gives the club a competitive advantage over alternative leisure & entertainment offers.
Mehr...More than just soccer: the SLC study on regional economic effects for Preussen Münster
"Preussen and Münster that fits" - That was the quintessence of the study by SLC Management on the regional economic effects for Preussen Münster (SCP).
On May 24, 2023, SLC Management together with Preussen Münster presented the remarkable study results in a press conference above the rooftops of Münster. The study showed that Preussen Münster, as a regional league (4th league) club, generates more than 25 million euros annually in regional economic effects for Münster and the region.
Mehr...SPORTPLATZWELT LIVE CONGRESS presented by SLC Management // Round-Up to the SLC presentation "Are you still stagnating - or are you already monetizing?"
On the 23rd of May 2023, the first edition of Sportplatzwelt LIVE Congress presented by SLC Management took place at the RheinEnergieStadion in Cologne.
As presenting partner, SLC Management took over the opening lecture of the amateur sports congress with the title "Are you still stagnating - or are you already monetizing?"
Mehr..."Sponsoring: Not my beer, or is it?" - Sponsoring lecture at the association "Die Freien Brauer"
SLC Management has decades of expertise in sponsorship from a wide variety of perspectives. It is hard to imagine sports sponsorship without the beverage industry and breweries. It therefore seems a "perfect fit" that Maximilian Madeja, Managing Director of SLC Management, was invited by the association "Die Freien Brauer" to the "FORUM Marketing" in mid-March to present new mechanisms and perspectives in sports sponsoring to the marketing and managing directors of the breweries.
Mehr..."Year of the Referees" - SLC Management provides groundbreaking data to the DFB through the amateur soccer barometer
The world's largest sports association (7 million members) - the German Football Association DFB - has now officially made 2023 the "Year of the Referee". SLC Management provided the DFB with groundbreaking data and interesting basics on this topic through the referee survey as part of the amateur soccer barometer.
Mehr...SLC Management proudly presents Sportplatzwelt LIVE!
With SLC Management's presenting partnership at Sportplatzwelt LIVE, Sportplatzwelt and SLC Management are taking their collaboration to a new level!
SLC Management advises clubs - not only in the professional sector, but also in amateur and grassroots sports - with data-based facts and offers sports clubs important know-how in the face of the many challenges facing organized club sports today.
Mehr...SPORTPLATZWELT ONLINE CONGRESS // ROUND-UP TO THE SLC-FORUM "MODERN STRUCTURES WITH SUSTAINABLE EFFECT"
On March 8, 2023, the sixth edition of the Sportplatzwelt Online Congress by Stadionwelt took place. With the Sportplatzwelt Online Congress, the specialist medium Stadionwelt has established itself as the platform in amateur and mass sports and offers clubs the opportunity to come together across associations and throughout Germany. At this year's edition, SLC Management presented the practice-oriented forum "Modern Structures with a Sustainable Effect" with an on-site session.
Modern structures with a lasting effect // SLC Forum at the Sportplatzwelt Online Congress
SLC Management is not only active as a permanent consultant for clubs, associations and companies/sponsors in the professional sector, but has also been supporting clubs in the amateur and mass sports sector for years. Our partners and customers benefit from specific data-based and customized products and consulting services that also incorporate expertise from the professional sector. SLC is now also represented at the sixth edition of the Sportplatzwelt Online Congress by Stadionwelt with the practice-oriented forum "Modern Structures with a Sustainable Effect."
Mehr...DECODING THE #POPULARITYDNA - POPULARITY STUDY 2022 ON THE FUSSBALL BUNDESLIGA
Tracking the DNA - popularity from a unique perspective
- Which Bundesliga soccer club is the most popular and why?
- What makes a club popular in the first place?
- How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?
Sportplatzwelt Online Congress // Round-Up to the SLC Forum "Change Management in Sports Clubs"
On 09 November 2022, the fifth edition of the Sportplatzwelt Online Congress by Stadionwelt took place. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of amateur and popular sports and for municipal sports administrations. This year, SLC Management was again represented as a partner with a practice-oriented forum on the topic of "From crisis management to sustainable change management - the only constant is change".
Mehr...SLC data on the World Cup in Qatar published in FAZ
The World Cup in Qatar starts this Sunday, but there doesn't seem to be any real World Cup atmosphere yet, because the focus is on many other topics, just not on the sporting aspect. But what does the actual target group at a World Cup, namely the German soccer fans, really think about the World Cup in Qatar?
Change Management in Sports Clubs - SLC Forum at the Sportplatzwelt Online Congress
SLC Management is not only active as a permanent consultant for clubs, associations and companies/sponsors in the professional sector, but has also been supporting clubs in the amateur and mass sports sector for years. Our partners and clients benefit from specific data-based and customized products and consulting services that also incorporate expertise from the professional sector. SLC is now also represented at the fifth edition of the Sportplatzwelt Online Congress by Stadionwelt with the practice-oriented forum "From crisis management to sustainable change management - the only constant is change".
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