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In this overview we keep you informed about our current projects, activities and more.
Sportplatzwelt LIVE Congress // Round-up on the SLC presentation "The perfect match plan"
As the presenting partner of Sportplatzwelt LIVE, SLC Management once again gave the opening presentation entitled "The perfect match plan: Data & Best Practices as Key Players for Successful Club Management". From the financing of sports facilities and service quality certifications to digitalisation and sponsorship to member and employee surveys - the speakers took the congress participants on a journey through modern, fact-based club management, highlighting valuable opportunities.
Mehr..."It's essential to learn from each other" - SLC Managing Director Maximilian Madeja in an interview with Sportplatzwelt
In the run-up to the Sportplatzwelt LIVE Congress presented by SLC Mangement on 13 May 2025 at the RheinEnergieSTADION in Cologne Maximilian Madeja, Managing Director of SLC Management, talks in an interview about the biggest challenges currently facing sports clubs, possible solutions and the key players in successful club management.
Mehr...10th anniversary: The popularity study on the Bundesliga 2024
The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.
Mehr...SPORTPLATZWELT LIVE CONGRESS // ROUND-UP OF THE SLC PRESENTATION "INFRASTRUCTURE & FINANCE: CREATING SCOPE"
As a presenting partner of the Sportplatzwelt LIVE Congress, SLC Management once again gave the opening presentation this year entitled "Infrastructure & Finance: Creating room for scope. From feasibility studies for infrastructure projects, regional economic effects of a club and pre-controlling/needs analyses for investment considerations and project plans to the topic of sponsoring - the speakers took the congress participants on a journey through modern, fact-based club management.
Mehr..."Infrastructure & finances: creating room for maneuver" // SLC keynote speech at the Sportplatzwelt LIVE Congress
Amateur and popular sports face the challenge of always providing a modern, attractive offering. However, scarce resources restrict the scope for action and require a target-oriented decision-making basis to secure investments. At the "Sportplatzwelt LIVE-Kongress presented by SLC Management", the experts from SLC will show how data-based feasibility analyses create the basis for successful project implementation and how target-oriented sponsoring and efficient marketing contribute to refinancing.
Mehr...Merchandising in sports - sustainability as an opportunity for the Bundesliga
Sustainability in the production and distribution of goods is gaining importance across various industries. In the world of sports, and specifically in merchandising, this issue is becoming increasingly relevant. A recent survey among Bundesliga fans sheds new light on the willingness to pay more for sustainable products. The results could inspire both clubs and fans.
Mehr...More than just soccer: the SLC study on regional economic effects for Preussen Münster
"Preussen and Münster that fits" - That was the quintessence of the study by SLC Management on the regional economic effects for Preussen Münster (SCP).
On May 24, 2023, SLC Management together with Preussen Münster presented the remarkable study results in a press conference above the rooftops of Münster. The study showed that Preussen Münster, as a regional league (4th league) club, generates more than 25 million euros annually in regional economic effects for Münster and the region.
Mehr...SPORTPLATZWELT LIVE CONGRESS presented by SLC Management // Round-Up to the SLC presentation "Are you still stagnating - or are you already monetizing?"
On the 23rd of May 2023, the first edition of Sportplatzwelt LIVE Congress presented by SLC Management took place at the RheinEnergieStadion in Cologne.
As presenting partner, SLC Management took over the opening lecture of the amateur sports congress with the title "Are you still stagnating - or are you already monetizing?"
Mehr...Sportplatzwelt Online Congress // Round-Up to the SLC Forum "Change Management in Sports Clubs"
On 09 November 2022, the fifth edition of the Sportplatzwelt Online Congress by Stadionwelt took place. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of amateur and popular sports and for municipal sports administrations. This year, SLC Management was again represented as a partner with a practice-oriented forum on the topic of "From crisis management to sustainable change management - the only constant is change".
Mehr...Italian volleyball powerhouse “Modena Volley” teams up with SLC Management
With the implementation of the Club-Information-System CIS©, Modena Volley is now another top club that decides to rely on the expertise of SLC Management GmbH and a deep fan involvement for future strategic decisions. SLC Management is pleased to support Modena Volley in its next professionalization step and to make its contribution to the further development of professional sports in Italy.
Mehr...Professional sponsorship management as a financing instrument
The topic of sponsorship - especially in sports - is no longer a novelty these days, but this does not mean that its potential is also being exploited accordingly by amateur and grassroots sports clubs. A contribution by Prof. Alfons Madeja and Maximilian Madeja from SLC Management.
Mehr...Data-based club management in amateur and popular sports
The actions and activities as well as the offers and services of an association are not an end in themselves and also not to be considered only in the sense of the board of directors of the association management. Therefore, it is one of the most important tasks that the club management permanently informs itself among its members and other target groups as well as in its environment about the extent to which its services, its infrastructure as well as its development planning point in the right direction and are accepted with the corresponding high satisfaction.
Mehr...Sportplatzwelt Online Congress // Round-Up SLC Forum "Modern Club Management - Strengthened for the Future"
On April 22nd, the second edition of the Sportplatzwelt Online Congress by Stadionwelt took place, at which SLC Management was again able to welcome top-class speakers in its own forum.
Mehr...DECODING THE #POPULARITYDNA - 2020 BUNDESLIGA POPULARITY STUDY
The popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects. Nevertheless, the abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability.
Mehr...Sportplatzwelt Online Congress by Stadionwelt // Round-Up SLC Forum "Modern club management - the current crisis as an opportunity
On September 30th, the Sportplatzwelt Online-Kongress by Stadionwelt took place for the first time, where SLC Management was able to welcome top-class speakers in its own forum. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of municipal sports facilities and club management. In addition to Max Müller, Olympic field hockey champion, member of the supervisory board of 1.FCN and spokesman for sports policy of the city of Nuremberg, Veit Hesse, managing director of MTV Munich and Andreas Neugebauer, board member of Post SV Nuremberg, were guests at the forum "Modern club management - the current crisis as an opportunity".
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