Digital offerings and communication channels have become a core element of the relationship between clubs and their fans. While fan interaction once primarily took place at the stadium or arena on matchdays, today many supporters expect clubs to engage with them through professional, up-to-date, and compelling digital experiences throughout the year. For the first time, the SLC study examines how more than 13,800 sports fans across Germany, Austria, and Switzerland perceive, use, and evaluate their clubs' digital offerings. In addition, German respondents are analyzed separately across the DFL (football), DEL (ice hockey), HBL (handball), and BBL (basketball) leagues.

Tags: #INSTANTINSIGHTS, Austria, BBL, Communication, DEL, DFL, Digital Fan Engagement, Digitization, Fan Engagement, HBL, research, Study, Switzerland

The SPOBIS Conference in Hamburg is the largest B2B event in the sports business. Once a year, it brings together over 5,000 participants from more than 50 countries: international decision-makers and experts, athletes and agencies, brands and media. On February 4 and 5, 2026, the SPOBIS Conference will once again take place in Hamburg. SLC Management GmbH will also be a guest on the Tech Stage together with HUDDLE.sport and will hold a session on the topic of fan engagement.

Tags: #SPOBIS, Congress, Customer satisfaction, Digitization, Fan Engagement, HUDDLE.sport, Insights, Madeja, SLC Management, SPOBIS2026, SPOBISConference