Current company information at a glance.

In this overview we keep you informed about our current projects, activities and more.


"Because a like doesn't make you popular"

  • Study reveals parameters for economic success and popularity of a club
  • High budget and sporting success not necessarily responsible for popularity
  • Attractiveness, platform quality, value and popularity of the club as influencing factors in sponsor commitment


Tracking the DNA - popularity from a unique perspective

The abstract term "popularity" is often limited to the emotional level or merely broken down to the simple question of likeability. But the popularity of Bundesliga clubs is expressed in many different criteria and is associated with far-reaching monetary effects.
For this reason, SLC Management has once again taken on the task of compiling the annual popularity study and answering the following questions:
  • Which Bundesliga soccer club is the most popular and why?
  • What makes a club popular in the first place?
  • How do the 18 clubs in the 2021/22 Bundesliga season perform in terms of these criteria?


Which club in the Bundesliga is the most popular and why? Which criteria are decisive? How do the 18 clubs in the 2020/21 Bundesliga season perform in terms of these criteria? These questions are answered by SLC Management's 2021 popularity study under the impression of the Corona Pandemic. The result is a holistic analysis of the popularity construct that is relevant for the entire soccer market.


Stadium-Experience 2020 #FutureOfStadiumExperience

Stadionwelt has comprehensively processed the values collected and analyzed by Data Intelligence Partner SLC Management in a representative survey of more than 5,000 Bundesliga interested parties. In addition to satisfaction with the visit to the stadium, the study highlights various sub-aspects.

The current situation caused by the corona virus also plays a special role in the study. Various topics are examined in detail and provide valuable recommendations for strategic and operational club and venue management.



The club's own websites and newsletters are used more to gather information than the club apps. How can you make the apps more attractive - or should you focus more on the website and newsletter?


Future requirements for infrastructure in stadiums and arenas

The requirements that need to be met arise from two perspectives: The first perspective concerns the laws and regulations that provide a mandatory framework. The second perspective concerns the needs and expectations of the visitor or fan.


Sportplatzwelt Online Congress by Stadionwelt // Round-Up SLC Forum "Modern club management - the current crisis as an opportunity

On September 30th, the Sportplatzwelt Online-Kongress by Stadionwelt took place for the first time, where SLC Management was able to welcome top-class speakers in its own forum. With the Sportplatzwelt Online-Kongress, the established trade medium Stadionwelt offers the industry a new platform for knowledge transfer and exchange in the field of municipal sports facilities and club management. In addition to Max Müller, Olympic field hockey champion, member of the supervisory board of 1.FCN and spokesman for sports policy of the city of Nuremberg, Veit Hesse, managing director of MTV Munich and Andreas Neugebauer, board member of Post SV Nuremberg, were guests at the forum "Modern club management - the current crisis as an opportunity".


Sustainable further developments in soccer business through Corona?

The crisis has awakened our thoughts in some areas, primarily in the understanding of values and expectations in the sports business. A first core point of the discussion, which has been carried through the crisis so far, is the development of transfer fees, players' salaries and commissions of players' agents, which is considered to be rampant.


The Bundesliga Barometer 2019/2020 - FC Bayern again secures first place in Germany's most important Bundesliga customer satisfaction survey

For the 13th time, Sport Bild published the Bundesliga Barometer by Prof.Dr.Madeja from Nuremberg. The results will be presented again this year by TÜV Rheinland. The fans gave marks for the service quality and satisfaction of their own club in eight main categories and 21 different individual criteria. The Bundesliga Barometer therefore offers the Bundesliga clubs unique insights into their most important target group - the fans.


#Instantinsights on the Re-Start of the Bundesliga

After an interruption of about eight weeks due to the Corona crisis, the Bundesliga will resume play on Saturday. But what do the fans think about the re-start? What do the fans think of the date set? How do the fans view the equal opportunities between the clubs? We asked the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5,230 fans and customers of the clubs about these and other questions concerning the re-start and received exciting results.


#Instantinsights on the resumption of play from the perspective of Bundesliga fans

The DFL plans to resume play as early as May. We asked for the opinions of the fans in Germany's only representative Bundesliga panel with registered participants from a total of 5065 fans and customers of the clubs and were able to record exciting results with high agreement rates.


#InstantInsights on DFL resolutions to overcome the Corona crisis

In order to cope with the Corona crisis, the German Football League (DFL) has put together a package of measures and announced several resolutions, most of which relate to the further procedure and the resumption of play. SLC Management provided representative opinion data of the fans at short notice - to be read in the stadium world, among others.


Exclusive survey data on the current crisis in the anniversary show in SPORT1 Doppelpass

In the anniversary edition of the 1000th Doppelpass at SPORT1, the 26th matchday was actually supposed to be discussed and the 1000th edition of Doppelpass was to be celebrated together with the live audience. The current corona situation, however, ensured - without a long lead time - that Bundesliga operations were paused for the time being and all events and crowds of people were rightly stopped. On the same weekend of the planned 26th matchday of soccer in Germany, the DFL responded quickly to the decision of the DFL and was always up-to-date.


SLC Managing Director Professor Madeja exclusively guest at Sport1 News

Right in the middle instead of just being there - last week, SLC Management in the person of Managing Director Prof. Dr. Alfons Madeja was a guest on the Sport1 channel and exclusive live guest on its Sport1 News program. Thematic focus: the use of pyrotechnics in the Bundesliga and the opinion of the fans. As a long-standing expert and opinion researcher in the Bundesliga environment, Professor Madeja presented the fans' views on the much-discussed topic of pyrotechnics - based on representative opinion data collected by the station itself.


#SPOBIS20 - SLC Management & TÜV Rheinland attend Europe's biggest sports business congress

From the 29th to 30th of January, Europe's largest sports business event, the SPOBIS, took place in Düsseldorf. With over 3,500 participants, the majority being decision makers from key players in the European football business, more than 80 hours of program and 175 speakers, SPOBIS is the event in the European sports business calendar. Right in the middle of it, SLC Management again showing a strong presence with its own stand on the topic "Fact-based Monitoring in the international Sports-Eco-System" together with TÜV Rheinland.


Weitere Einträge anzeigen...

Extract of our references.


  • Stacks Image 15
  • Stacks Image 18
  • Stacks Image 21
  • Stacks Image 24
  • Stacks Image 27
  • Stacks Image 30
  • Stacks Image 33
  • Stacks Image 36
  • Stacks Image 39
  • Stacks Image 42
  • Stacks Image 45
  • Stacks Image 48
  • Stacks Image 51
  • Stacks Image 54
  • Stacks Image 57
  • Stacks Image 60
  • Stacks Image 63
  • Stacks Image 66
  • Stacks Image 69
  • Stacks Image 72
  • Stacks Image 75
  • Stacks Image 78
  • Stacks Image 81
  • Stacks Image 84
  • Stacks Image 87
  • Stacks Image 334
  • Stacks Image 346


  • Stacks Image 93
  • Stacks Image 98
  • Stacks Image 101
  • Stacks Image 104
  • Stacks Image 107
  • Stacks Image 110
  • Stacks Image 113
  • Stacks Image 116
  • Stacks Image 119
  • Stacks Image 122
  • Stacks Image 125


  • Stacks Image 131
  • Stacks Image 136
  • Stacks Image 139
  • Stacks Image 142
  • Stacks Image 145
  • Stacks Image 148
  • Stacks Image 151
  • Stacks Image 154
  • Stacks Image 157
  • Stacks Image 160
  • Stacks Image 163
  • Stacks Image 166
  • Stacks Image 169
  • Stacks Image 172
  • Stacks Image 175
  • Stacks Image 178
  • Stacks Image 181
  • Stacks Image 184
  • Stacks Image 187
  • Stacks Image 190
  • Stacks Image 193
  • Stacks Image 196
  • Stacks Image 199
  • Stacks Image 202
  • Stacks Image 205
  • Stacks Image 208
  • Stacks Image 211
  • Stacks Image 214
  • Stacks Image 217
  • Stacks Image 220
  • Stacks Image 223
  • Stacks Image 226
  • Stacks Image 229


  • Stacks Image 235
  • Stacks Image 240
  • Stacks Image 243
  • Stacks Image 246
  • Stacks Image 249
  • Stacks Image 252
  • Stacks Image 255
  • Stacks Image 258
  • Stacks Image 264
  • Stacks Image 267
  • Stacks Image 270
  • Stacks Image 273
  • Stacks Image 276
  • Stacks Image 279
  • Stacks Image 282
  • Stacks Image 285
  • Stacks Image 288
  • Stacks Image 291
  • Stacks Image 294
  • Stacks Image 297
  • Stacks Image 300
  • Stacks Image 303
  • Stacks Image 306
  • Stacks Image 309
  • Stacks Image 312
  • Stacks Image 315
  • Stacks Image 318
  • Stacks Image 321
  • Stacks Image 324
  • Stacks Image 327
  • Stacks Image 330
  • Stacks Image 337
  • Stacks Image 261
  • Stacks Image 340
  • Stacks Image 343