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"Popularity study on the 2025 soccer Bundesliga" // Live release on stage @ SPORT MARKE MEDIEN
The popularity study on the German soccer league conducted by SLC Management, which surveyed a total of over 30,000 fans, reveals—for the 11th time—the unemotional factors that influence popularity for clubs, sponsors, and the media. Which Bundesliga club is the most popular and why? What makes a club popular in the first place? And what is the connection between popularity and economic success? The 2025 popularity study—for the first time with an overall ranking for the 1st and 2nd Bundesliga—will be published live on stage with high-profile speakers at the SPORT MARKE MEDIEN Congress in Munich.
Mehr...10th anniversary: The popularity study on the Bundesliga 2024
The decoding of the popularity DNA celebrates its 10th anniversary at the SPORT MARKE MEDIEN Congress in Munich: For the tenth time, SLC Management is revealing the de-emotionalised levers of popularity for Bundesliga clubs and their stakeholders as part of its "Bundesliga Popularity Study". This study is the only one of its kind and the largest representative study with a total of over 30,000 respondents across Germany, in which popularity was recorded and measured in 18 objective and subjective criteria.
Mehr...WRAP-UP II // Exciting practical insights in the SLC slot "Next Level Fan Experience" @ SPORT MARKE MEDIEN
SPORT MARKE MEDIEN - The name says it all: On 2 & 3 December 2024, the ESB Congress "SPORT MARKE MEDIEN" brought together the players of the sports ecosystem for the first time at the leading trade fair ISPO in Munich to define the future of sport. In addition to presenting the anniversary edition of the popularity study on the main stage, SLC was also represented with two exciting & high-calibre discussion panels on the topic of "Turning Data into Value" on the White Stage. In focus: Slot 2 - Next Level Fan Experience: IT'S A WRAP...
Mehr...WRAP-UP I // Exciting practical insights in the SLC slot "Data-based club and sponsorship management" @ SPORT MARKE MEDIEN
SPORT MARKE MEDIEN - The name says it all: On 2 & 3 December 2024, the ESB Congress "SPORT MARKE MEDIEN" brought together the players of the sports ecosystem for the first time as part of the leading trade fair ISPO in Munich to define the future of sport. In addition to presenting the anniversary edition of the popularity study on the main stage, SLC was also represented with two exciting & high-calibre discussion panels on the topic of "Turning Data into Value" on the White Stage. In focus: Slot 1 - Data-based club and sponsorship management: IT'S A WRAP...
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