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The 2026 World Cup Barometer by SLC – Third survey shows: Interest yes, World Cup travel no
The Olympic Games have barely ended, and already the next major sporting event is coming into focus: the 2026 World Cup in the USA, Canada, and Mexico. However, for most German fans, the tournament will remain an event to be watched from their living rooms at home. This is shown by the latest “World Cup Barometer 2026” from SLC Management, for which over 6,100 soccer fans were surveyed in February. The study provides a snapshot of the mood ahead of the upcoming World Cup for the third time since November and December 2025.
Mehr...SLC & HUDDLE.sport @ SPOBIS // Session: "Fan Engagement - What fans really want and what clubs are doing about it"
The SPOBIS Conference in Hamburg is the largest B2B event in the sports business. Once a year, it brings together over 5,000 participants from more than 50 countries: international decision-makers and experts, athletes and agencies, brands and media. On February 4 and 5, 2026, the SPOBIS Conference will once again take place in Hamburg. SLC Management GmbH will also be a guest on the Tech Stage together with HUDDLE.sport and will hold a session on the topic of fan engagement.
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