CURRENT AFFAIRS & CASES
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SLC Management cooperates with SGS INSTITUT FRESENIUS to optimize service quality and fan experience in sports, leisure, culture and entertainment
In a recent initiative, SLC Management and SGS INSTITUT FRESENIUS announced their collaboration to enhance and optimize the stadium visitor experience. This partnership combines the industry-leading expertise of both companies to meet and exceed fan expectations and needs.
SLC Management, the leading company in market and opinion research and data-based consulting in sports, has developed a globally unique process that enables clubs to analyze and optimize their service quality. "In addition to sporting success, a positive fan experience is particularly important," emphasizes Maximilian Madeja from SLC Management. The company emphasizes the role of fans in its approach and combines market research with mystery checks along all customer contact points of the visitor journey. As a strategic partner, SGS INSTITUT FRESENIUS brings over 175 years of expertise in the areas of testing, inspection, verification and certification. As part of SGS, the global leader in these areas, SGS INSTITUT FRESENIUS will diagnose all key touchpoints of a stadium visitor - from ticket purchase to arrival and departure. "Spectators expect a smooth and safe visit to the stadium. Our job is to ensure exactly that," says Dirk Lindemann, Business Development Manager at SGS INSTITUT FRESENIUS.The combination of SLC's data-based research and consulting and SGS INSTITUT FRESENIUS' quality standards promises to take the fan experience to a new level. Both companies agree: in sport, it's not just the sporting performance that has to be right, but also the all-round service to ensure permanent optimization and increased revenue.
This cooperation represents a significant step in the ongoing effort to optimize the clubs' offerings and ensure high standards of service quality in the long term.
About SLC Management
SLC Management stands for data-based management consulting and has been combining economic thinking with scientific methodology and the emotions and passion of the growth markets of sport, leisure and culture for over 30 years.
As the industry leader for management information systems in the sports market, SLC supports market participants with consulting and market research services with Germany's largest representative sports panel. The data forms the basis for solution-oriented concepts and success-oriented (investment) decisions in strategy and operations, which are developed by SLC.
About SGS INSTITUT FRESENIUS
SGS INSTITUT FRESENIUS is part of the SGS Group. SGS is the world's leading testing, inspection and certification company and is recognized as the global benchmark for sustainability, quality and integrity. With our 98,000 employees and a network of over 2,650 offices and laboratories, we enable a better, safer and more connected world.
For questions and further information, please contact us at any time
Jens Jaschinski
Diploma in economics
Director Consultancy
E-mail: jaschinski@slc-ag.com
Phone: +49 (0) 911 - 54 81 830
