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"A piece of identification with and for Duisburg" - SLC study shows: MSV Duisburg generates €30.5 million for the city

Montag, September 29, 2025

Clubs – whether amateur or professional – have a far-reaching impact on their location and region. These effects are now also available to MSV Duisburg in black and white: according to a study commissioned by Duisburg City Marketing and conducted by SLC Management, the club generated a total effect of around €30.5 million for the city of Duisburg last season, and that was just in the regional league. For the 3rd league, to which MSV has been promoted, this figure rises to over €55 million. If the club manages to gain promotion to the 2nd Bundesliga, this figure will rise to more than €100 million.

On September 25, 2025, the report on MSV Duisburg was presented at a press conference with Jens Jaschinski (Director of Consultancy, SLC Management), Christian Koke (Head of Marketing & Sponsoring, MSV Duisburg), Michael Preetz (Managing Director, MSV Duisburg), Sören Link (Mayor of Duisburg), Christoph Späh and Uwe Kluge (both Duisburg Kontor) in Duisburg (in the photo from left to right, source: MSV).

The survey was conducted using both secondary research and extensive primary research in the form of questionnaires completed by MSV Duisburg fans, visiting fans of other clubs, and a representative sample of the population with a total of over 10,000 respondents. nbsp;The study examined the following effects: employment, gastronomy, hospitality, turnover, investments, CSR structure, taxes, awareness, and image. The city benefits particularly from the club in the areas of gastronomy, turnover, and awareness and image.

Michael Preetz, Managing Director, MSV Duisburg: " Football thrives on passion, but it also thrives on responsibility towards society. Especially in times when the challenges for local authorities, companies, and professional sports are great, it is quite legitimate to ask what a club like MSV Duisburg does for the region—beyond goals and league tables. The study provides well-founded answers to this question and shows the concrete economic contribution that MSV Duisburg makes—to employment, to value creation, to the visibility of our city and far beyond its borders. These results naturally make us incredibly proud as a club. Because this is how we can give something back to the city."

Sören Link, Mayor of Duisburg: "MSV is a strong part of our city and has achieved great things in recent months and years. What the study impressively sums up is that it has not only been worthwhile, it can also be quantified, and above all, it makes sense to think ahead. It is worth looking ahead with courage. It makes it clear what can happen when the city, the club, and civil society pull together, and that is something that has impressed me greatly and made me very happy."

Christoph Späh, Managing Director, Duisburg Kontor: "SLC has already conducted two other studies for us with the utmost professionalism. This only serves to underline once again how valid the figures and data are. And the result really highlights what a strong club this is in a strong city. We are very happy about what 'comes in', i.e. the money that stays here, but also about what 'goes out', namely the level of awareness."

Prof. Dr. Alfons Madeja, Scientific Director, SLC Management: "[...] The study clearly shows that the traditional club—which recently achieved immediate promotion after being relegated to the regional league—is a factor with potential not only in terms of sport but also economically. Duisburg and the Ruhr region also benefit from the club's goals of establishing itself permanently in professional soccer. This shows that MSV Duisburg plays a relevant role in the economic and social development of the region beyond soccer."

The press conference with all the details of the study can be found here: