CURRENT AFFAIRS & CASES
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In this overview we keep you informed about our current projects, activities and more.
"Sustainability: an opportunity or just a compulsory discipline for the Bundesliga?" // SLC Management at the FanCommerce Forum 2023
The FanCommerce Forum, organized by the ESB Marketing Network, will take place for the second time in mid-November as part of the Merchandising Messe Hamburg. Top decision-makers from sport and the industry will meet to discuss the latest developments in merchandising & licensing, e-commerce and the sporting goods industry.
SLC Management will also be represented with the slot "Sustainability: Opportunity or just a compulsory discipline for the Bundesliga?" and will present, among other things, the latest research results on the topic of merchandising in the Bundesliga.
>> OUTLINE:
58% of over 7,200 Bundesliga fans surveyed are willing to pay more for sustainable merchandise
- How much more are fans willing to pay?
- What factors are decisive for the purchase of merchandise from a fan perspective?
- What role does sustainability play in the purchase decision?
>> SPEAKER
- Maximilian Madeja, Managing Partner @SLC Management
>> WHEN & WHERE
Our slot will take place on Wednesday, November 15, 2023 at 10:45 am as part of the forum "Sustainability - Yes, but?" at the FanCommerce Forum in the Volksparkstadion Hamburg .
You can find the full program of the congress here: FANCOMMERCE: Program | FANCOMMERCE FORUM
You might also be interested in:
- SLC study Merchandising - Sustainability as an opportunity for the Bundesliga (slc-management. com)
- #InstantInsights - Customer satisfaction in merchandising - OnePager (slc-management.com)
For more information, please contact us at any time:
Lea Härtel
Research Consultant & Assistance to the Managing Board
E-mail: l.haertel@slc-ag.com
