SLC Management will be at SPOBIS 2022 on the 21^st/22^nd September in Düsseldorf. We are super excited for the biggest sports business event in Europe.

Let us know if you are there as well, so we will make sure to grab a coffee! We cannot wait to chat and exchange thoughts, ideas, and insights.

This will be a great opportunity to learn about the latest news and new practices from the sports world’s biggest players. We are looking forward to have thriving conversations and collectively impact the upcoming sports year, which is full of exciting events such as the world cup in Qatar and the resulting impacts on football’s top leagues.

What moved us recently?

Partner of SPONSORs Bundesliga Sponsorship report 22/23

We are proud to be partner of the latest Bundesliga Sponsorship report by SPONSORs, which holds plenty of exclusive insights into the sponsoring KPIs of Germany’s top tier.

How attractive is your club for sponsorships? Which club is the right fit for your company?

Find out here: https://www.sponsors.de/news/themen/die-vermarktungsanalyse-der-bundesliga-202223

Study on jersey sleeve sponsoring

The big jersey sleeve study by SLC is now available in the Insight Store!

The study gives crucial insights on the fans’ perception of sleeve sponsors of the Bundesliga teams. This is valuable information for any club or company to use the opportunity to its fullest.

Do the fans even notice your jersey sleeve sponsorship? As a sponsor, do you actually fit in with the club in the eyes of the fans? And what influence does your commitment have on fans' buying behavior?

The whole study: Trikotärmelstudie Fußball Bundesliga 2022 (slc-management.com)

World Cup 2022 in Qatar

We have analysed the perception of the controversial World cup in Qatar this winter and published the study via Stadionwelt. More than 5,000 fans across Germany were surveyed on this topic. The clear results: The vast majority of 98.1% will not attend the World Cup in Qatar, while only 0.6% would travel to Qatar if they have tickets to any matches.

In depth details here: Fans: Einstellung zur WM in Katar - Stadionwelt

Equal Pay

After the successful European Women's Football Championship, the future of women's soccer continues to be debated. Through SLC's survey on “Equal Pay”, there is important new data that can be used as a base for evaluating women's football.

The article was published in the FAZ (Frankfurter Allgemeine Zeitung) and lead to huge debates about the future of women`s football, not only within the sports business but also in political circles in Germany.

Find out what the fans think of “Equal pay” and “Equal Play”: Equal-Pay-Umfrage zu Frauenfußball: Mehrheit für gleiche Prämien (faz.net)

For more information, please feel free to contact us at any time:

Jens Jaschinski

Director Consultancy

Email: jaschinski@slc-ag.com

Fon: +49 (0) 911 - 54 81 830

Tags: #Bundesliga, #Equal Pay, #Fact-based Profiling, #Madeja, #slc, #SLCManagement, #SPOBIS, #Sponsoring, #Sportbusiness, #WM2022