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Regional economic study for Fortuna Düsseldorf was a complete success

Dienstag, Oktober 19, 2021

Together with Fortuna Düsseldorf and Mayor Dr. Stephan Keller, SLC Management presented the results of the regional economic study to the public on Oct. 15, 2021.

The study found that Fortuna Düsseldorf, as a participant in the 1st Bundesliga, generates €130 million annually in regional economic effects for Düsseldorf and the region. The city and region particularly benefit from the club in the areas of employment, sales and gastronomy.

The basis of the regional economic study was the 2018/2019 Bundesliga season, in which Fortuna triggered economic effects for Düsseldorf and the entire region, among other things, as an employer, advertising platform, retailer or also bearer of responsibility for social tasks. As part of the study, a total of 5,240 people, consisting of fans of Fortuna Düsseldorf as well as sympathizers of other Bundesliga clubs, were surveyed in a regional as well as Germany-wide study.

In addition to the effects that can be measured in monetary terms, the study also looked at the effects that cannot be measured, such as the area of corporate social responsibility.

Thomas Röttgermann, CEO: "The fact that Fortuna triggers unique emotions in Düsseldorf and the surrounding area is undisputed and well-known. The triggering of economic effects by the Fortuna seems logical, but could never be proven so far. We are therefore delighted that Professor Madeja and his team of nationally renowned experts have now been able to quantify these effects. The City of Düsseldorf and the Lord Mayor have also been constructively involved in the process and provided important input. We are very grateful for this, and in the end it has become a joint project whose results everyone stands behind."

Prof. Dr. Alfons Madeja, SLC Management: "The determination of the regional economic effects that Fortuna Düsseldorf generates for Düsseldorf and the region was carried out before the outbreak of the Corona pandemic, but it shows very clearly the importance of Fortuna for the city and the region. Even though the matchday-dependent effects only had a limited impact last season due to the ghost match situation, Fortuna, aware of its social significance and responsibility, was committed to the cause even under these extraordinary conditions and created major effects. Regardless of league affiliation, Fortuna has the potential and the environment of a first division club, from which the city and the region benefit. From there we see also in the future effects in comparable height, which radiate from the Fortuna on Düsseldorf and the region."

About SLC Management's regional economic study:

Sport in Germany has an extraordinary social, societal and economic significance. This essential role must just clubs not only do justice, they should also obtain the appropriate information about their actual impact. Only then can a verifiable social profile be drawn up, which will make clear to your external stakeholders the actual value of your club off the pitch.

In times like these, when professional clubs are particularly in the spotlight and sustainability and values are taking on an increasingly important role in society, we want to help you see how you can act sustainably for those around you and for your club, and how great your value and importance are to those around you.

As part of our expert opinions on regional economic effects, we provide you with customized analyses and solutions within the shortest possible time, which you can use both internally and externally.

Regional economic reports of this kind usually result in a three-digit million amount for Bundesliga clubs, which is made up in detail of individually calculated effects: