CURRENT AFFAIRS & CASES


Current company information at a glance.

In this overview we keep you informed about our current projects, activities and more.

Fan Opinion on the UEFA Nations League 2020/21

Dienstag, September 1, 2020
On Thursday, September 3, 2020, the UEFA Nations League will enter its second season after making its debut in 2018. The tournament, in which all 55 UEFA member associations participate, has been providing an additional qualification path since 2018, in addition to the qualifying tournaments for the major international tournaments.

As part of this, SLC Management has gathered the opinions of fans on the UEFA Nations League in Germany's only representative soccer panel with registered participants (n=5,145).

What do the fans think about the UEFA Nations League?
More than 80% of all respondents see the UEFA Nations League as an additional burden for the professionals of the major soccer nations. With almost 80% in each case, the game mode is also rated as too complex overall (79.6%) and is also perceived as "unnecessarily inflating the international competition calendar in soccer" (79.1%).


What does this mean for small and medium-sized soccer nations?

69.9% also see the tournament as an opportunity for small and medium-sized soccer nations to regularly participate in international matches. From a marketing point of view, there is also a great deal of potential from which the smaller soccer nations can also benefit in addition to participating in sports. However, there still seems to be exploitable potential in the area of media coverage of the Nations League. According to the survey, 43.8% of fans state that they want to follow the competition in the media. One reason for this could be that only about one third of all fans (34.8%) feel sufficiently informed. At this point it is advisable to critically question the communication work of the associations, sponsors and media partners. Because especially with a new format, which has a massive impact on different areas, such as the sporting and physical components of the players, the qualification for European and World Championships, as well as on the TV and streaming offer, a comprehensive provision of information for the format's most important target group, namely the fans, is indispensable.

Publication of the article "Fan Opinion on the Nations League 2020/21":

Sport1: https://www.sport1.de/fussball/dfb-team/2020/08/df...

Focus Online: https://www.focus.de/sport/fussball/fussball-natio...

Deutschland today: http://www.dtoday.de/startseite/sport_artikel,-Umf...

For more information please contact

Jens Jaschinski

Director Consultancy

E-Mail: jaschinski@slc-ag.com

Fon: +49 (0) 911 - 54 81 830

Tags: International, National Team, NationsLeague, research, UEFA

Extract of our references.

Clubs

  • Stacks Image 15
  • Stacks Image 18
  • Stacks Image 21
  • Stacks Image 24
  • Stacks Image 27
  • Stacks Image 30
  • Stacks Image 33
  • Stacks Image 36
  • Stacks Image 39
  • Stacks Image 42
  • Stacks Image 45
  • Stacks Image 48
  • Stacks Image 51
  • Stacks Image 54
  • Stacks Image 57
  • Stacks Image 60
  • Stacks Image 63
  • Stacks Image 66
  • Stacks Image 69
  • Stacks Image 72
  • Stacks Image 75
  • Stacks Image 78
  • Stacks Image 81
  • Stacks Image 84
  • Stacks Image 87
  • Stacks Image 334
  • Stacks Image 346

    Associations

    • Stacks Image 93
    • Stacks Image 98
    • Stacks Image 101
    • Stacks Image 104
    • Stacks Image 107
    • Stacks Image 110
    • Stacks Image 113
    • Stacks Image 116
    • Stacks Image 119
    • Stacks Image 122
    • Stacks Image 125

      Media

      • Stacks Image 131
      • Stacks Image 136
      • Stacks Image 139
      • Stacks Image 142
      • Stacks Image 145
      • Stacks Image 148
      • Stacks Image 151
      • Stacks Image 154
      • Stacks Image 157
      • Stacks Image 160
      • Stacks Image 163
      • Stacks Image 166
      • Stacks Image 169
      • Stacks Image 172
      • Stacks Image 175
      • Stacks Image 178
      • Stacks Image 181
      • Stacks Image 184
      • Stacks Image 187
      • Stacks Image 190
      • Stacks Image 193
      • Stacks Image 196
      • Stacks Image 199
      • Stacks Image 202
      • Stacks Image 205
      • Stacks Image 208
      • Stacks Image 211
      • Stacks Image 214
      • Stacks Image 217
      • Stacks Image 220
      • Stacks Image 223
      • Stacks Image 226
      • Stacks Image 229

        Industry

        • Stacks Image 235
        • Stacks Image 240
        • Stacks Image 243
        • Stacks Image 246
        • Stacks Image 249
        • Stacks Image 252
        • Stacks Image 255
        • Stacks Image 258
        • Stacks Image 264
        • Stacks Image 267
        • Stacks Image 270
        • Stacks Image 273
        • Stacks Image 276
        • Stacks Image 279
        • Stacks Image 282
        • Stacks Image 285
        • Stacks Image 288
        • Stacks Image 291
        • Stacks Image 294
        • Stacks Image 297
        • Stacks Image 300
        • Stacks Image 303
        • Stacks Image 306
        • Stacks Image 309
        • Stacks Image 312
        • Stacks Image 315
        • Stacks Image 318
        • Stacks Image 321
        • Stacks Image 324
        • Stacks Image 327
        • Stacks Image 330
        • Stacks Image 337
        • Stacks Image 261
        • Stacks Image 340
        • Stacks Image 343