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SLC live @ SPORT MARKE MEDIEN // Release of "Popularity Study 2025" and SLC Forum "Service and Infrastructure as a Benefit"

Freitag, Oktober 31, 2025

SPORT MARKE MEDIEN by ESB is "the conference for sports heroes, market decision-makers & media makers." On December 1 & 2, 2025, the ESB Congress "SPORT MARKE MEDIEN" will take place for the second time as part of the leading trade fair ISPO in Munich. The industry summit brings together players from the sports ecosystem, such as media, sponsors, equipment suppliers, organized sports, and start-ups, to define the future of sports.

SLC Management GmbH will once again be part of the industry summit and will be represented with two appearances on the first day. You can look forward to exciting discussions with high-profile speakers and the latest insights into THE top topics that stakeholders in sports are dealing with.

Forum 1: Popularity Study 2025 - Popularity as the basis for the economic success of clubs and brands

SLC Management's popularity study on the German Bundesliga, which surveyed a total of over 30,000 fans, reveals – for the 11th time – the de-emotionalized factors that influence popularity for clubs, sponsors, and the media. But what is the connection between popularity and economic success?  And how can these findings be used for communication, internationalization, and marketing measures by clubs and sponsors?

The following high-profile speakers will take part in the discussion:
- Holger Sanwald, CEO, 1. FC Heidenheim 1846 e.V. FCN Marketing GmbH
- Dirk Schlünz, Managing Director, 1. FCN Marketing GmbH
- Pit Gottschalk, Publisher Fever Pit’ch & Columnist Focus Online
- Christian Schüller, Director Experiential and Sports Marketing, AUDI AG
Monday, December 1, 2024, from 2:00 p.m. to 3:30 p.m. - SLC slot: 2:40 p.m. to 3:00 p.m.
Moderator: Maximilian Madeja, Managing Partner, SLC Management
International Congress Center Messe München, Main Stage
Program section: "International Football"

Forum 2: “Service and Infrastructure as a Benefit” powered by SLC Management

Monday, December 1, 2025, from 4:00 p.m. to 5:30 p.m.
International Congress Center Messe München, Orange Stage
Moderator: Maximilian Madeja, Managing Partner @SLC Management

1) Service and Infrastructure as a Benefit // Keynote

Success in sports no longer happens only on the playing field. Today, service and infrastructure are the game changers off the field. They create experiences, stir emotions, and strengthen customer satisfaction and fan loyalty. This is how service and infrastructure become sustainable, economic success factors.

Maximilian Madeja, Managing Partner, SLC Management

2) Club loyalty meets craftsmanship – Würth and TEAMSEAT support club enthusiasts

The Würth club DIY campaign rewards hard-working clubs that take their infrastructure into their own hands. But what role does Goracon play in this and how does Würth bridge the gap to the national team?

Philipp Kämpf – Würth, Sports Sponsorship Manager
Justin Wesseler – TEAMSEAT
Thomas Pfeifer – goracon

3) Stronger together: FC Ingolstadt 04 relies on HUDDLE.sport

Show loyalty, collect, win: With HUDDLE.sport, FC Ingolstadt 04 makes fan loyalty a digital experience. Whether it's stadium visits, merchandise, or betting games, fans become an active part of the club and sponsors benefit from valuable insights and new sales opportunities.