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Brief study: Transport infrastructure in the #Bundesliga

Freitag, Mai 15, 2020

SLC Management, as the exclusive Data-Intelligence-Partner of Stadionwelt, took a close look at the traffic infrastructure of the German Bundesliga for the current issue of Stadionwelt INSIDE 2/2020. For the fans, the match day does not begin, as is often assumed, with the kick-off and ends with the final whistle of the match, but starts with the arrival at the stadium and ends with the arrival at home.

A total of 5,120 Bundesliga fans were surveyed as part of the short study. The study examined, among other things, the parking facilities on offer, public transport connections, parking costs, traffic flow, the distance from the parking lot to the stadium and the desire for more environmentally friendly alternatives and digital solutions. Each fan was asked about his or her favorite club and the stadiums of other Bundesliga clubs.

Arrival and parking

The travel situation differs considerably - due to the location of the respective venues - especially with regard to parking facilities. All in all, the fans find the journey to the stadium pleasant.

On a scale of 1 (very pleasant) to 5 (very unpleasant), the average rating is 2.29. Around 15 percent of the fans even describe the journey to the stadium as "very pleasant". Only around 1 percent of those surveyed find the journey to the stadium very unpleasant. The categories "number of parking spaces" (2.96), traffic flow on arrival and departure (2.95) and parking fees (2.93) are rated worst by the fans.

The best scores were achieved in the categories "Possibilities of using public transport to get to the stadium" (2.17), "Signposting and orientation aids on arrival" (2.21) and "Accessibility of the stadium by car" (2.24). Overall, the transport infrastructure is predominantly in the "good" rated area.

From the point of view of guest fans, parking costs (2.96) and the number of parking spaces (2.76) are in the rear places.

Environmental protection and digitization

Sustainability and environmental protection are also increasingly present among fans of the Bundesliga, with 71.2% of those surveyed wanting more environmentally friendly alternatives and offers when travelling. The view of digitization is similar. Just under 60% of fans see potential for optimization in the area of digital solutions (e.g. route guidance systems, intelligent traffic guidance) for their "own" stadium. Among guest fans, the proportion is even significantly higher at 88.3%. The reasons for this include the long journey to the stadium and the unknown city or stadium. "The perceptual impact of digital solutions, which are intended to be supportive, is of course different in the home stadium than when visiting a foreign stadium", explains SLC Managing Director Maximilian Madeja.

Ranking of the Bundesliga clubs

VfL Wolfsburg's fans rate the journey to the stadium in relation to the Volkswagen Arena (2.04) the best in the league. Several factors were considered here: The accessibility of the stadium by car, the possibility of using public transport to get there, Park & Ride - possibilities near the stadium, the signposting and orientation aids when arriving and departing, and the traffic flow during the journey. The ranking with regard to parking facilities at the stadium is led by FC Bayern München (1.91). The categories included in the ranking were the number of parking spaces, the distance of the parking spaces from the stadium and the friendliness of the parking personnel.

Improvement requests from fans

Despite the different, individual circumstances of the individual stadiums, the transport infrastructure in the Bundesliga is mostly rated well. Nevertheless, the fans would like to see improvements, especially in the area of environmental and climate protection. Fans would also like to see more intelligent and dense public transport networks, more and closer parking spaces or better shuttle bus connections in the future.

Publicitation of the article "Im Fokus: Anreise und Parken" in Stadionwelt INSIDE: https://www.stadionwelt.de/ebooks/2020-2/

Also on Stadionwelt: https://www.stadionwelt.de/news/21493/im-fokus-anreise-und-parken

For more information please contact

Jens Jaschinski

Director Consultancy

E-Mail: jaschinski@slc-ag.com

Fon: +49 (0) 911 - 54 81 830

Tags: arrival, Bundesliga, Data Intelligence, Digitization, environment, Infrastructure, parking, Stadionwelt, Stadium, traffic