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The Perfect Matchday Experience // The Fan Experience Analysis by SLC Management
As part of the professional and sustainable development of professional clubs, the development of the club's infrastructure must be driven forward in addition to sports. Stadium operations play a special role here - irrespective of ownership or tenure - because a professional club is in constant competition with other leisure & entertainment offerings with its "stadium attendance" product. Fans and customers decide how and where they invest their time and money. Therefore, a visit to a stadium or arena must always offer fans a special experience - regardless of the sporting success. Home games and the stadium are the club's calling card and a place of direct interaction between the club and its target groups.
"For all areas of the experience during the stadium visit, the visitor expects neutral to positive experiences. The areas have different importance in detail, of course, but a well-known pattern comes into play here that something negative is perceived and communicated significantly more strongly than something positive - so it is important to pay attention to a balanced fan experience." (Maximilian Madeja, Managing Partner @SLC Management)
- Where can I reduce my costs and where is revenue potential in stadium attendance?
- How can I make the stadium experience more attractive, regardless of sporting success?
- How can I evaluate and rank the quality of my service providers?
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